Brand Launch + Social Campaign Cookies That Hit Different
[02] CLIENT PORTRAIT DATA
Crush Crumb launch reel — scroll stopper
Behind the bake — textures and process
Behind the bake — textures and process
Crush Crumb launch reel — scroll stopper
Swipe/Drag cards to inspect • Click reels to Play/Pause
Reel Views
Engagement Rate
To Sell Out Launch Batch
The Setup: Crush Crumb was a brand-new artisan cookie brand entering a crowded food and lifestyle market. They had an incredible product rich, hand crafted cookies with bold flavour combinations but zero digital presence, no content strategy, and no way to cut through the noise of the food content world.
The Strategy: We built Crush Crumb's entire visual identity and social presence from the ground up. Sparkloop developed a warm, indulgent brand language rich close-ups, moody lighting, and satisfying texture shots paired with fast-cut Reels designed for maximum scroll-stop power. Every piece of content was engineered to trigger cravings and drive direct sales.
Our content strategy centred on one idea: make every frame feel like you can almost taste it. We produced a full suite of vertical Reels featuring dramatic close-up shots of cookies being pulled apart, melting chocolate, and layered textures all paired with trending audio and branded caption hooks. The result was a launch that didn't just get seen it got shared, saved, and sold out within 72 hours. Crush Crumb went from zero to a recognisable local brand with a loyal, growing audience.